What is Social Media Marketing?

Social Media

Social media describes the online technologies & practices used to share content, insights, experiences, perspectives, opinions, and media.

Social media can take many different forms, including text, images, audio, and video. The social media sites typically use tools like message boards, forums, podcasts, bookmarks, communities, wikis, weblogs etc. (Wikipedia - Social Media)

Social Media Marketing (SMM)

Social Media Marketing (SMM) combines the goals of internet marketing with social media sites such as Facebook, Digg, Del.icio.us, Flickr, MySpace, Wikipedia, Reddit, Newsvine, StumbleUpon, YouTube, Technorati, Yahoo! Answers, Ma.gnolia, Yahoo!360, LinkedIn, Squidoo, Wikihow, and others. Social Media Marketing goals are different for every organization, however most will involve some form of viral marketing to build idea or brand awareness, increase visibility, or sell a product. (Wikipedia - Social Media Marketing)